|Orchard Re-Launches Two San Jose Stores With All-New Look and Feel, |
Saturday, Oct. 6
New Neighborhood Store Format Highlights Orchard's Unique Market Positioning
"We are making a significant investment in creating a fun shopping experience for our customers. It is wonderful to do that for these customers right in
The new stores that Orchard is opening and the existing locations it is upgrading are expected to help the company take advantage of the "white space" between small, independently owned hardware stores and big box home-improvement stores. By the end of 2012, Orchard plans to have 12 stores operating in its new, productive neighborhood store format.
With more than 80 years of experience serving California's customers, Orchard's new store format is focused on building relationships and giving customers a pleasant and productive shopping experience. The new design was piloted at Orchard's
The Redesigned Stores
The new layout is based on a race-track configuration, which maximizes traffic flow and helps the customer find items quickly. The store also features an expanded and centralized customer-service area referred to as the "Workbench," where customers get assistance with basic hardware needs such as tool and knife sharpening, rescreening, lock rekeying, pipe threading, and cutting just the size of pipe, conduit, chain, cable or rope you need.
Additionally, an enlarged paint area highlights Orchard's expansive, high quality Benjamin Moore™ paint selection and a spacious indoor/outdoor nursery and garden supply area that offers direct access from the parking lot. The redesigned stores also feature a distinctive new interior look, which is warm, functional and colorful, and reflects the company's deep
What will not be changing is the company's approach to customer service, exemplified by store managers
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This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projections as well as the current beliefs and assumptions of the Company's management. Words such as "guidance", "outlook", "believes", "expects", "appears", "may", "will", "should", "intend", "target", "projects", "estimates", "plans", "forecast", "is likely to", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward-looking statements. Any statement that is not a historical fact, and other estimates, projections, future trends and the outcome of events that have not yet occurred referenced in this press release, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, factors discussed under the section entitled "Risk Factors" in the Company's reports filed with the